Mobile marketing yields impressive results (Source)Need another reason to go mobile? Check out the results of a recent study conducted by Web.com (Network Solutions? parent company). The study was conducted among 500 small business owners and showed an overwhelmingly positive response to mobile marketing.
According to Grow Smart Biz, of the 500 small business owners studied, 84% saw an increase in new business activity after engaging in mobile marketing. 69% ?somewhat or strongly agreed that ?mobile marketing is key to my small business growth in the next five years.?
The top two reasons business owners invest in mobile marketing ? according to the study ? are: to provide better service to existing customers and to attract more local customers.
The study also found that ?61% of small businesses are not currently promoting their business through mobile search.? The study says that ?A quarter of U.S. smartphone internet users who searched for local businesses on their phone made a purchase in-store.? Bryan Laurienti, co-owner of BBB Systems, said ?Once you have a mobile website developed for your business you can begin targeting mobile search. And since mobile users are often looking to make an immediate purchase, the chances of your business getting that sale are great.?
Take a look at these statistics regarding mobile search users:
- 25% of smartphone users made a purchase in-store
- Over half of smartphone users called the business
- 49% of smartphone users looked the business up on a map
- 1 in 5 smartphone users made a purchase online
You can view the full infographic for the study here.
We want to know: Has mobile marketing helped your business succeed?
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