derwin sump: June 2012

Wednesday, June 27, 2012

Retro Game Network | The New Retro Gaming Community ...

Good day, everyone. Pixxel Papa here, and I bring to you tidings of great joy!

So, everybody and their mother has a social media account nowadays, am I right? Retro Game Network is no exception to the rule, and to celebrate the growth that the site has had so far in it?s one and a half months of existence, we would like to sincerely thank our readers by offering you the chance to not only win some awesome stuff, but to also impact the course of RGN history! How can one be a part of this? It?s quite simple really?

PRIZES:

Honestly, who doesn?t love free stuff? Here is a rundown of what the winner will receive from us!

A handmade, 11?x14? bead sprite artwork on painted canvas piece created by yours truly, Pixxel Papa. I think most of you know who this guy is?

Pixxel Papa Link artwork

17?x11? Mega Man themed artwork prints by RGN?s own Tron Bonne, featuring none other than Tron Bonne herself, and Mega Man?s beloved sister, Roll.

You will also win a copy of the game Vandal Hearts for Playstation 1, and the chance to impact the outcome of the first episode of a new video series that will be debuting on Retro Game Network in the near future!!

Does that sound good? I sure hope so! Would you like to be the proud owner of this plethora of goodies? If so, here?s how you do it!

How to Enter:

In the top right corner of the site, we have links to our Facebook and Twitter. Simply follow us on Twitter and/or ?Like? us on Facebook, and tell us why you love retro games.

If you have accounts for both, great! By following us on both platforms and leaving a comment on our Facebook and tweeting to us @Retrogamenet, you will be giving yourself two entries for the contest. Although we always encourage discussion, only one comment per user will be counted toward the contest.

The contest will officially end on July 3rd at 11:59pm EST. Any posts made in regards to the contest after that time will not be counted. Once the contest is over, we will choose one entry, completely at random, to be the winner.

Make sure you are following us/have ?Liked? us, as we will then contact the winner though either Facebook or Twitter.

Good luck! I can?t wait to read about how much all of you awesome folks out there love retro games!

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Monday, June 25, 2012

Shailene Woodley Channels Her 'Inner 'Glee' ' For 'Secret Life'

Star tells MTV News there 'might be some singing and dancing' on the show's 'shocking' 100th episode, airing Monday on ABC Family.
By Jocelyn Vena

Shailene Woodley
Photo:

It seems that on the milestone 100th episode of the "Secret Life of the American Teenager," everyone will have Amy and Ricky's wedding on the brain. Everyone is excited, that is, except the blushing bride, who is still dealing with the very adult decision to marry her baby daddy.

"Tonight's episode... the 100th episode? We kind of, I like to say, were channeling our inner 'Glee'," the show's star Shailene Woodley (who plays Amy) told MTV News on Monday (June 25). "There might be a musical number. There might be some singing and dancing by some of the characters on the television show."

"There's a lot of shockers," she continued. "And at the end of the episode, I think some fans are going to be confused as to a decision Amy and Ricky made. There's gonna be a shocking revelation about the wedding."

While the ongoing saga of Amy and Ricky might leave fans salivating for more from the young couple as the season chugs along, Woodley notes that the most surprising thing about the episode, to her at least, just might be that teased musical moment in the show. "I think that's big," she said. "We've never done anything like that on 'Secret Life'."

Woodley notes that when she signed on to the show all those years ago, she wasn't sure they would make it to 100 episodes. "Reflecting back on 100 episodes, I think that there's been so many exciting moments for me," she said. "A quarter of my life has been spent on 'Secret Life.' I'm 20 and I've been doing it for five years, so I think the best moments have been when all the castmembers get to work together and we get to collaborate and share experiences. We all grew up together.

"I think we were all surprised it has lasted this long," she continued about the show's successful run on the network. "None of us had ever done television before and I don't think any of us knew what to expect. And the fact that it has lasted this long continues to be a shocker. I think that the themes that we deal with, although they are exaggerated, I think the themes at their core are very relatable."

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Know More about London Property Management - IdeaMarketers.com

by Patricia Harrison
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London property management More Details about London property management here.

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More Details about London property management here.

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Sunday, June 24, 2012

Necessary HDMI hdmi to rca hdmi accessories by ... - Gaming Blog

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Bolstered by marvelous ports of such coin-op classics as Donkey Kong, Donkey Kong Jr., Mouse Trap, Lady Bug, and Zaxxon, the ColecoVision was the initial system to give gamers the correct sensation of playing their favorite arcade video games hdmi device within the comfort of their very own homes. Unveiled just a few months right after the ColecoVision, the 5200 was also a success in terms of arcade quality, giving gamers exceptional ports of Defender, Moon Patrol, Pac-Man, Ms. Pac-Man, Robotron: 2084, and many others. Unfortunately, each techniques ended up victims with the Great Video Sport Crash of 1984, which, for a variety of reasons, brought the industry to a virtual standstill (until hdmi cable 1985, when Nintendo released the NES to wide acclaim).hdmi cable hdmi adapter hdmi accessorieshdmi splitter http://www.unmeichina.com/ hdmi to rcahttp://www.unmeichina.com/categories/HDMI-Series/ hdmi device

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Some Sulphur Springs residents to get energy make-overs

06/22/12 Janelle Irwin
WMNF Drive-Time News Friday |

A TECO worker shows Sulphur Springs homeowner Paul Foster what energy efficient items are being installed in his home.

photo by Janelle Irwin

Three hundred homes in Tampa?s Sulphur Springs neighborhood will be getting an energy makeover on their homes this month. The Tampa Electric Company started the neighborhood weatherization program for low-income homes Tuesday in Tampa.

Improvements to homes include things like weather stripping around doors to keep cold air in and hot air out during the energy-draining summer months. A team of contractors will also be cleaning appliances and replacing old light bulbs with more efficient fluorescent coil ones. Cherrie Jacobs, a spokesperson for TECO, said the program will also provide homeowners with an educational component.

?It is essentially explaining to them how they can save energy, why caulking around the windows is important ? because it keeps the cool air inside the house. Same with the weather stripping around the doors, these types of things. It helps them know when to watch for maintenance issues. It helps them remember to change their air filter every month if they have a central air system ? keep those appliances running efficiently so that long-term they can benefit from these improvements.?

Paul Foster, a seven-year resident of Sulphur Springs, is the first to have improvements done to his home at no cost to him. He?s looking forward to seeing the savings on his next electric bill.

?It runs about $80 a month which is a pretty high and I need these things to help me save on that and since I am the only one here, I will be saving.?

And while homeowners don?t have to pay for the improvements to their homes, TECO does. Jacobs, the company?s spokesperson, said it?s being paid by a fund that customers already see on their bills.

?The value of these improvements that we?re installing in people?s homes is around $700 per home and it allows these homeowners to save about $100 a month depending on their energy use and the condition of their house and that is being paid for through our conservation clause. So, all of our customers are participating in the investment in this program because all of our customers ultimately benefit. If everyone uses energy more wisely, it can help us delay building more power plants.?

One major component that will save ratepayers big is attic insulation. Keith Smith, an energy contractor, has to wear protective clothing and a mask to install the substance.

?Well, the machine is like a vacuum machine that blows actually. We install the insulation into a machine and it blows the fiber into the attic. We just spread it out about four inches. The purpose is to keep the cool air from escaping up to the top, into the attic.?

Smith also weatherizes spaces around windows where air can both enter and escape. They use a rubbery substance called caulk to seal cracks. But don?t worry, Smith said homeowners will still be able to open their windows.

?Actually, it doesn?t actually go onto the glass unless it?s a big glass. We have another foam-type material instead of the caulk that we use to actually seal the glass and the windows and the caulk goes around the outside.?

TECO expects to start work in the Tampa Heights neighborhood once they?ve completed the 300 or so homes in Sulphur Springs. By the end of the year they hope to have made 2500 homes more efficient. Paul Foster, whose home is now done, said he?s looking forward to more than just cost savings.

?This helps me out because I don?t get a lot of time to cut the grass or work inside, do the laundry. I don?t get a lot of time to the little odds and ends that need to be done and this really needed to be done.?

Some of Foster?s neighbors have benefited from other home improvement assistance programs. The home across the street looks shiny and new after getting a new paint job from the group Paint Your Heart Out.

?I believe these programs really enhance the neighborhoods and hopefully everybody can take advantage of them. You know what I mean??

Another neighbor is hoping she can take advantage of TECO?s program. But, their spokesperson said homeowners who qualified have already been notified.

?There?s actually no application needed. We are using this program as a way to target particular neighborhoods. We are using census data and national standards to determine low-income neighborhoods and we?re targeting those neighborhoods ? Sulphur Springs starting this month and later in the year we?ll be looking at Tampa Heights and we?ll have more neighborhoods in coming years. For folks to participate, just wait for us to contact you. If you?re eligible, we will contact you and let you know.?

And for people who don?t qualify for TECO?s program, Jacobs said there are ways to lower energy consumption. She said a good place to start is by keeping thermostats set at 78 and raising that about 5 degrees if the home is going to be empty for more than four hours.

?Because, if there?s nobody home to benefit from being cool then you?re essentially wasting electricity. You don?t want it to get too warm and too humid that it takes additional energy to cool it down when you get home. So, about five degrees is good. I put mine up to about 83 when I leave for work because I?m gone all day and then when I get home I set it to 78. Now, for some folks who like to fall asleep to a little cooler temperature, a good investment might be a programmable thermostat that sets on a timer. So, keep it at 76 for a couple of hours until you fall asleep and then maybe later in the night when you?re already asleep and not as affected by temperature then bump it back up to 78.?

The utility also suggests that homeowners change their air conditioning filters at least every month when the AC is being used. In addition, ratepayers are encouraged to keep all working parts of appliances ? especially if there are pets in the home ? clear of dirt and debris.

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Lichen can survive in space: Space station research sheds light on origin of life; potential for better sunscreens

ScienceDaily (June 23, 2012) ? You can freeze it, thaw it, vacuum dry it and expose it to radiation, but still life survives. ESA's research on the International Space Station is giving credibility to theories that life came from outer space -- as well as helping to create better sunscreens.

In 2008 scientists sent the suitcase-sized Expose-E experiment package to the Space Station filled with organic compounds and living organisms to test their reaction to outer space.

When astronauts venture on a spacewalk, hours are spent preparing protective suits to survive the hostile conditions. No effort was made to protect the bacteria, seeds, lichen and algae attached to the outside of the Space Station, however.

"We are exploring the limits of life," explains ESA's Ren? Demets.

Our atmosphere does a wonderful job of protecting life on Earth by absorbing harmful UV rays and keeping temperatures relatively stable.

In contrast, the space samples endured the full power of the Sun's rays. The samples were insulated somewhat by the Space Station but still had to cope with temperatures changing from -12?C to +40?C over 200 times as they orbited Earth.

The samples returned to Earth in 2009 and the results have now been published in a special issue of the journal Astrobiology.

Lichen have proven to be tough cookies -- back on Earth, some species continue to grow normally.

Ren? explains, "These organisms go into a dormant state waiting for better conditions to arrive."

The lichen have attracted interest from cosmetic companies. They can survive the full power of the Sun for 18 months, so knowing more could lead to new ingredients for sunscreen.

Living organisms surviving in open space supports the idea of 'panspermia' -- life spreading from one planet to another, or even between solar systems.

It seems possible that organisms could colonize planets by hitching rides on asteroids. ESA is probing this intriguing theory further on future Station missions with different samples.

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Story Source:

The above story is reprinted from materials provided by European Space Agency.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

Journal Reference:

Herv? Cottin, Yuan Yong Guan, Audrey Noblet, Olivier Poch, Kafila Saiagh, M?gane Cloix, Fr?d?rique Macari, Murielle J?rome, Patrice Coll, Fran?ois Raulin, Fabien Stalport, Cyril Szopa, Maryl?ne Bertrand, Annie Chabin, Frances Westall, Didier Chaput, Ren? Demets, Andr? Brack. The PROCESS Experiment: An Astrochemistry Laboratory for Solid and Gaseous Organic Samples in Low-Earth Orbit. Astrobiology, 2012; 12 (5): 412 DOI: 10.1089/ast.2011.0773

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

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Saturday, June 23, 2012

South Africa police accused in murders

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Video: Outpouring of support for bullied grandma

>>> we're back with a disturbing story about the bullying of an adult, this incident involving a group of middle schoolers just outside of rochester, new york, taunting the adult monitor who rides on their school bus , the woman whose job it is to help keep them safe. what happened was all captured on video, then went viral, and then it triggered a huge national reaction. the story tonight from nbc's greg melton.

>> oh, my god you're so fat.

>> reporter: it's a shocking display of cruelty.

>> you're a troll.

>> reporter: 7th graders on their way home from school relentlessly taunting their school bus monitor 68-year-old karen klein , a former school bus driver and grandmother of eight. she hoped it would stop.

>> unless you have something nice to say don't say anything at all.

>> [ bleep ].

>> reporter: but it didn't. one teenager posted the video online where nearly 2 million have viewed it so far.

>> would they do that to their grandmother? their mother? you know, i just didn't get it.

>> reporter: what happened has embarrassed the people here.

>> to recognize some of the kids in the video as classmates of my son's really hit close to home .

>> reporter: today school district officials promised the four tormenters will be punished but there will be no criminal charges because klein doesn't want to prosecute. klein and her harassers live in this area within blocks of each other, actually. while the outrage over the video has extended far beyond this working class neighborhood, so has the huge outpouring of support, much of it from total strangers.

>> i wrote this letter to bring a smile to your face.

>> reporter: she has received letters and flowers and hundreds of thousands of dollars according to a website set up in toronto to help klein retire and send her on a dream vacation. she is encouraged by online comments from kids as young as the bullies.

>> a lot of good ones out there, you know?

>> reporter: a good lesson from a woman who managed to endure a very bad situation. nbc news, greece, new york.

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Friday, June 22, 2012

Home and Family Living Articles: Benefits of Moving Labor Service

Finding a moving company is easy. The hardest part is determining the best one among of varied choices of company to deal with. If you can?t find the best as quickly as possible, you will save much both time and money for investing funds in this moving service.

What do you think about Long Distance Moving service? Many people have different perception about this kind of moving service. The price to pay off is rated by hour. Of course, it will need big investment for long-distance moving need. However, there are still benefits you can obtain by using this Moving Help. It is more flexible than the full moving service. The charge will be always the same whether it is for short or long distance of moving. There won?t be any difference when you use the full service for loading much stuff or just a few. The rate will be more reasonable if you take the moving service with labor platform. The help from professional movers is not only needed when you want to move to new location. The moving company usually also provides the service for Packing Supplies. You can get the professional hands handle both the packing and shipping. By this way, you will be able to save the time for other priorities.

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Justin Bieber Gets Knocked Out: Caught on Camera!

Part One of Justin Bieber: All Around the World aired on NBC last night, with the network taking fans behind the scenes of this singer on tour.

It was mostly a fun, harmless look at how the Biebs prepares for a concert, with the exception of footage from a May show in Paris when Bieber actually ran into a glass wall... and knocked himself out!

Around the nine-minute mark in the following sneak peek you can see Justin collapse to the ground and a woman scream for his manager, Scooter Braun, who calmly assesses and handles the situation. But it's a bit scary for a few moments there:

Justin Bieber All Around the World Special: Sneak Peek

Fortunately, Bieber did not require medical attention. But if the top-selling artist did need mouth-to-mouth, would anyone out there be willing to give it to him?

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Thursday, June 21, 2012

News and Society Blog-Economics: In Europe, Its 2008 All Over ...

Investors clamored last week to lend money to the German government for two years at no interest. Some investors accepted negative yields - meaning they gave Berlin a cut of their assets merely in exchange for their safekeeping.

If not yet indicative of an out-and-out panic, it is at least a sign of economic hopelessness. Skepticism regarding most other European governments and European banks has reached levels that are driving investors to seek refuge rather than opportunity. Their money is flowing out of banks, out of bonds issued by less financially stable governments, and out of corporate stocks, all for fear that tighter credit and government austerity will trigger a profit-crushing recession.

As European leaders bicker over how to respond, the bickering itself is adding to the problem by feeding concern that the situation will be allowed to get much worse before policymakers finally take forceful enough steps to allow healing to begin.

Today's Euro-centric problems are reminiscent of those that prompted our own appearance at center stage of 2008's global financial mess.

The worst moment in the crisis that year arguably occurred on September 29, when the House of Representatives shocked its own leadership by rejecting a $700 banking bailout plan. The vote came exactly two weeks after Lehman Brothers' bankruptcy. Suddenly, even though most institutions were actually solvent, nobody trusted anybody. Stock markets plunged, and credit for everything from business expansions to mortgages all but dried up. Money flooded into U.S. Treasury obligations, which were perceived as a safe haven.

This was no mere crisis of confidence. There was a real problem at the root of the financial gridlock - namely the bursting of a U.S. housing bubble that exposed a mountain of unpayable mortgage debt. Someone was going to take a big loss; we just did not know then who the unluckiest parties would be. Trading in securitized mortgages and derivatives amplified the losses and transmitted them around the world.

Yet, as big as the problem was, the financial system itself was much bigger. As a whole, the leading banks here and abroad remained solvent, even though individual institutions risked failure. An isolated failure was a manageable risk in the broad scheme of things, even if it was not a risk that private actors were willing to accept after the Lehman collapse and the subsequent troubles at AIG, Merrill Lynch and a number of other firms.

Federal Reserve Chairman Ben Bernanke, then-Treasury Secretary Henry Paulson, and Timothy Geithner, who at the time headed the Federal Reserve Bank of New York and later became Paulson's successor, organized the bailout plan. Their idea was to buy troubled mortgages and other so-called toxic assets from the banks, removing the threat to the institutions' financial strength that such fast-depreciating assets represented.

President George W. Bush signed on, as did congressional leaders in both houses from both parties. But when the plan came before the House, rank-and-file members rebelled. Democrats, who controlled the chamber, voted 140-95 in favor, while Republicans opposed it by a two-to-one margin, at 65-133. The result was a stunning 228-205 defeat.

The markets reacted furiously, even as the vote was going on. Everything sold off except Treasuries, which reached levels not seen since the immediate aftermath of the 9/11 attacks, and the bonds of a few of the most secure foreign governments, notably Germany and the United Kingdom.

Despite their leaders' entreaties, lawmakers opposed the bailout plan, partly because they believed it would saddle the government with losses that rightly belonged to the banks and partly because they feared voters would promptly turn them out of office for backing the bankers who the public largely blamed for creating the crisis in the first place.

But within a few days, the House reversed itself and passed the plan 263-171. Fifty-eight lawmakers changed their minds. In the end, everyone recognized what many refused to acknowledge then and have refused to acknowledge since: The bailout was not for the benefit of the bankers. It was for the benefit of the country. A functioning economy is impossible without functioning banks. Functioning banks are impossible without public confidence in their ability to do business. And the banks, for all their missteps, were in the aggregate fundamentally sound. The bailout, which was eventually modified to become the Troubled Asset Relief Program, has been a net moneymaker for the government on its bank operations.

Though there are some similarities, notably in the role that housing bubbles played in bringing on troubles in Spain and Ireland, Europe's issues are still somewhat different from those we confronted four years ago. We worried then that private banks were overexposed to one another; today's growing concern is that Europe's banks are overexposed to the shaky finances of governments in places like Spain, Greece and Portugal. Unless you strengthen the governments, it is very hard to strengthen the banks. If you can't strengthen the banks, you can't strengthen the local economy. If you can't strengthen the economy, you can't strengthen the government.

Yet certain policy responses, like our 2008 bailout, are likely to be forced on even reluctant European politicians. A multinational system of bank regulation and deposit insurance, direct loans and other support from the European Central Bank to individual institutions, multinational oversight of national budget and tax plans, and eventually European multinational bonds are all likely to happen sooner or later.

Passage of the 2008 bailout bill was a key step in stabilizing the American financial crisis and restoring faith in our financial institutions. It happened only after the financial markets sounded a clear warning of the disaster to follow if the banks were left to flounder on their own. Europe is now having its own 2008 moment. Here's hoping the ultimate response is equally constructive.

For more articles, please visit the Palisades Hudson Financial Group LLC newsletter or subscribe to the blog.

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Biomedical beauties: Wellcome Image Awards winners

10:51 21 June 2012

The Wellcome Image Awards celebrate the way photography and micrography can show unexpected biomedical structures and patterns. The winning images will be on display at the Wellcome Collection in London from 21 June. Caroline Morley

Image 1 of 6

This was the overall winner. It shows the surface of the brain of a person with epilepsy. The image was taken before an intracranial electrode recording procedure, in which a flexible electrode grid was attached to the brain's surface. The patient was then taken to the telemetry ward, where their brain activity was recorded. The surgeon used the recordings to identify the specific areas of the brain to be removed in a subsequent operation. This patient made a full recovery and no longer suffers from seizures.

(Image: Robert Ludlow, UCL Institute of Neurology, London)

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Wednesday, June 20, 2012

Who Should 'Own' Social Media at Your Company?

hands in intermediate

It's a common debate in many businesses. Just who should be responsible for managing my company's social media presence? Sales? Marketing? Customer Service?

Do you want our perspective? How about all of the above? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams, too. Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? And aren't customers constantly flocking to social media to complain about or seek help with products and services? In fact, according to a study from Booz & Company, 75% of marketers using social media identify customer service as a primary use of their social media platform. That being said, only 26% of respondents in the same study describe customer service as a department responsible for contributing leadership to social media strategies.

Let's be honest. The old adage, "too many cooks ..." needn't apply to social media management. Marketing, Customer Service, and Sales can all have a hand in your business' social presence, and it doesn't have to be a headache. You just have to know how to organize it. So let's discuss how you can create a social media management function that everyone can take part in -- and profit from.

Identify Your Contributors

Let's be clear: just because you shouldn't limit social media management to only one department, doesn't mean you should have a million hands in your accounts. As I emphasized a few sentences ago, you have to know how to organize it, and part of this organization involves designating a few key players. So before you move on, identify who these key players are from each department. Ideally, you'd have one or a few people (depending on the size of your organization) from each department who are responsible for helping to manage your company's social presence.

You should also assign one or two point people from one department to manage your company's overall presence. Because the marketing function of social media requires a lot of content creation/sharing and frequent updating of social accounts, you'll probably want your marketing department to ultimately drive your company's social presence. These social media managers will oversee the day-to-day operation of your social media accounts, as well as implement and carry out any social media marketing promotions. Essentially, these people will field and 'outsource' any sales or customer service/support-related queries that pop up in social media to the designated sales and customer service contributors.

Choose the Right Tools

For social media collaboration to work smoothly, you'll also need to implement the right tools. Otherwise, the "too many cooks ..." adage will start to apply. Luckily, there are plenty of tools available that enable you to manage social media collaboration among multiple contributors. When you're evaluating social media management tools, you'll want to look for tools that give you the ability to do the following:

Schedule updates for the future
Set up filters to monitor your business and keywords
Monitor multiple social networks
Support multiple collaborators?
Assign specific social media updates to your collaborators for follow-up
BONUS: hooks up to your marketing software for closed-loop social integration

HootSuite, for example, is a third-party social media management tool that enables you to do all of the above. It even now integrates with HubSpot's marketing software to give customers the ability to monitor their leads' activities in social media, and better use social media for lead nurturing -- a huge win for Marketing and Sales.

hubspot hootsuite 2 resized 600 Another tool you might want to look into for your customer service team is Zendesk, which treats Facebook posts and tweets as support tickets, and enables them to reply to tweets and Facebook posts without needing to log into those two social networks individually.

Now let's dive into each of your social media contributors and the roles they should play in social media management.

Marketing's Involvement

As we mentioned, your marketing department is likely to have the most proactive social media involvement, as marketing's main use-cases for social media are promoting marketing content and offers, and engaging fans and followers. Be sure your marketing point person is sufficiently balancing updates about offers, educational content, and content that engages (e.g. questions, visual content, etc.).

It's also Marketing's job to work with other teams' contributors to be sure everyone has the opportunity to share the messages and updates that are important to those teams. For example, the customer team might want to share news of an upcoming webinar specifically meant for customers or announce the launch of a new customer-only email newsletter that customers can opt into receiving. To make this more efficient, have your point people create a sort of social media editorial calendar for the social networks you're participating in. Fill it with the marketing content and offers you plan to promote, leave some open spots for other team's messages, and give them access to the calendar so they can add their desired updates. To make this seamless, set a deadline each week for when submissions need to be made, and then schedule the content on a week by week basis.?

And as the point person/people for your company's social media engagement, your social media manager(s) will also be responsible for monitoring mentions of your company, products/services, and industry terms. Make sure your point person routes questions to the appropriate social media collaborators in Customer Service and Sales as they arise. If you're using HubSpot's HootSuite integration, for example, and the point person notices that a lead in the HubSpot Contacts stream is asking a question about your product pricing, you might assign that update to your sales team collaborator who can either follow up directly or loop in that lead's assigned rep.

Customer Service's Involvement

According to eMarketer, 46% of customers want to solve a problem when they're engaging with a brand on social media, and 39% are looking to give feedback about a product or service. No wonder it makes total sense for customer service to have significant involvement in your business' social media presence. That being said, using social media for customer service communication doesn't go without its challenges. In fact, we've highlighted 7 of these such challenges and how businesses are tackling them in this past blog post. And while there are certainly challenges, that shouldn't deter your customer service team from getting involved. After all, who is better trained and capable of handling a disgruntled customer or answering a nitty gritty product question -- your marketing team, or a customer service rep? Do we even need to answer?

Any customer service reps who are collaborating with your social presence should be at the ready to answer questions or respond to customers that your marketing point people can't appropriately handle on their own. Whether your customer service team is using the same social media accounts, replying via a dedicated "Help" account, or contacting the customer through another method such as email (all are acceptable options, depending on your business), the customer service social collaborator should be following up in a timely manner and providing the most helpful assistance manageable. Furthermore, these contributors should be collaborating with the point person to communicate important customer-related updates that pop up unexpectedly, such as software outages or maintenance.

Sales' Involvement

Let's not forget about Sales, folks. Your sales team is chatting it up with potential customers all the time, and knowing how to use social media to help them be more effective in the sales process can be a very valuable sales tool. And besides just responding to social media assignments from your marketing point people, your sales team should proactively be using social media to prospect as well as prepare for sales calls, follow ups, and nurture their assigned leads.

If social media participation is new to your sales team, train them! Teach them how to locate their leads in social media to conduct some research in preparation for sales calls. Some marketing software, like HubSpot, may even show your sales team their lead's social media account information, if available. Does the lead have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry? Once the sales rep has identified them, have them scan the lead's information and updates on these social media sites. Encourage them to learn about the lead's interests and pain points and strategize about how they can leverage these insights on their sales calls. After they've been in touch, Sales can even use social media as another way to keep in touch with and nurture their prospects by sending leads links to helpful content and looking for opportunities to answer their questions so they stay top of mind.

What other social media collaboration tips would you share? Should other departments be involved in social media management? If so, who?