A Girl's Guide To Brand Advocacy | Business 2 Community

There are lots of buzz words and phrases being thrown around these days within the inbound marketing industry, but the one that makes my heart skip a beat is (drumroll, please) ?
brand advocacy! You might think that an advocate is someone who RTs a brand or consistently uses a company?s coupons or loyalty cards, or even supports a sponsored giveaway on a brand?s blog.

But let?s break it down, folks: These factors alone do not a brand advocate make. If a year ago you asked me, ?Hey girl, who are you a brand advocate for?? I would have responded, ?Aldo, Qdoba, and Beyonce. Always Beyonce.? But after further R&D, does that statement still hold true? Let?s explore.

1. Aldo

Why I love you: Aldo is my go-to when it comes to the flyest kicks, heels and sandals. They also carry bomb handbags and accessories. But products alone aren?t enough?their customer service is out of this world! If the store is out of my size, I can have a pair of shoes in my size shipped to my doorstep within days at no additional cost.

Is this advocacy? Survey says, ?No.? While I do appreciate a studded wedge ankle boot waiting on my doorstep as much as the next girl, I don?t shout Aldo from the rooftops. Do I ?Like? them on Facebook and ?Follow? on Twitter? Yes. Do I seek out Aldo?s updates and tweets to engage with the brand or share their message? No.

2. Qdoba

Why I love you: Two words ? queso and coupons.

Is this advocacy? Nope. I have to admit that I do frequent my local Qdoba maybe a little too often, but this is solely because I receive email or text coupons. I wouldn?t go nearly as often if I didn?t earn 85 points per entr?e on my Qdoba Card or receive BOGO offers on my smartphone.

3. Beyonce

Why I love you: Where do I begin?! Beyonce is a Survivor, an Independent Woman, and a Run the World Girl. (See what I did there?) She is everything I strive to be. I believe in the message she delivers through catchy hooks, the most entertaining concerts the world has ever seen, and philanthropic efforts such as her involvement in World Humanitarian Day. The main thing here: I believe in why she does what she does.

Is this advocacy? Absolutely, it is. Because I believe in Beyonce?s message, I don?t need coupons or incentives. I?ll gladly drive 3.5+ hours to sit in nose bleed seats at United Center in Chicago to catch even the tiniest glimpse of her live performance, and then tell the world how amazing it is via every social channel I can think of.

While Internet and social marketing are becoming essential to a brand?s success in developing and motivating advocates, the buck doesn?t stop there. It?s not enough to talk the talk?brands must walk the walk in real life. For example, I had a terrible experience with a specific company (that shall not be named) regarding a warranty on a router. Via emails, live chats and many a phone convo, my issue was dragged on for days, all while I was sans wireless Internet ?a first-world problem, but a problem nonetheless.

Fed up with all of the frustration, I marched into the Best Buy location where I purchased the router (six months ago ? clearly outside of the store?s return time frame) and explained my issue. Within minutes I was walking to my car, new router in hand and tweeting about my experience. I took every store survey they gave me and told everyone I know about my awesome experience. Best Buy accepted the challenge and made me a brand advocate for life.

To quote Simon Sinek, ?People don?t buy what you do. They buy why you do it.? When you look at brand advocates this way, it makes sense?but the process is not easy. How do you get potential advocates to identify with your brand and believe in your message online and IRL? On the flip side, who are you a brand advocate for? Why? Tell me in the comments.

Source: http://www.business2community.com/branding/a-girls-guide-to-brand-advocacy-0311314

shrimp scampi kate upton si cover lobster recipes hearts roses flower delivery e cards

Video: First Read Minute

Sorry, Readability was unable to parse this page for content.

Source: http://video.msnbc.msn.com/nightly-news/49477428/

armenian genocide asteroid mining memorial day ivan rodriguez planetary resources mothers day gift ideas natalee holloway

Questions!

In a world where children learn magic, teenagers learn to fight, and those who are willing to take the steps towards becoming a HERO must risk it all to protect their homes, a band of warriors take on the most challenging missions in order to be the best.

Owner:

Game Masters:

This topic is an Out Of Character part of the roleplay, ?The Era of The Sun?. Anything posted here will also show up there.

Topic Tags:

Forum for completely Out of Character (OOC) discussion, based around whatever is happening In Character (IC). Discuss plans, storylines, and events; Recruit for your roleplaying game, or find a GM for your playergroup.

---

---

Post a reply

RolePlayGateway is a site built by a couple roleplayers who wanted to give a little something back to the roleplay community. The site has no intention of earning any profit, and is paid for out of their own pockets.

If you appreciate what they do, feel free to donate your spare change to help feed them on the weekends. After selecting the amount you want to donate from the menu, you can continue by clicking on PayPal logo.

Who is online

Registered users: *Falie~Nyan~Kat**, 360Tan*, Adoration, Ahri*, AlexAnnify*, ali_rox96*, AngelBell, Angelfire*, AngelJoyeuse, Animality Opera*, Annalysa Jones, AntleredRabbit, Approved, Archereon*, Aria Montgomery*, Arik223, Armageddon*, Asher MstrImmortalis*, Atlas Telamon*, Avander, AwesomeAshlyn*, Azrieldemourn, BBClock*, BleedingLover, Bravely Volunteered, Bugbuster, BumbleDrop, Canibelle*, Cayleen, ceh12*, Celaira*, Celedia, chengli*, Child of the Winged, cirrus_sd, cmpuncle*, CombatWombat, Cooper*, coricidinForte*, CrashQueen, Crooked Thoughts, CussingChild*, DA_SHADOW_PHOENIX*, DarlingRapture*, dealing with it, Deallo*, Dekar*, Dementedness, DemiKara*, Depressence*, desire99600, Disarmhxc*, DontBeMad*, Dragon, draketemple*, DreamerOnTheStars, Drogyn*, ebon15*, EKRonnie*, elena_dragonsborn, ElvenEllis, Emerald.x, Enter Username Here, Erik7622*, Essence, Everscale*, evilfang, Exabot [Bot], FamishedPants*, FemIchigo*, Fencer*, FizzGig*, flying monkey child, FollowerOfDarkPaths*, forgetmenot333*, freakofnature, FrozenShard*, Geekly*, Gluttonously, Google [Bot], Google Adsense [Bot], Google Feedfetcher, GoriexGorie*, Grimpunker96*, Haas33, Hendrixx*, Hitomi-san*, HitoriRaven*, Horseygirl*, Hyperiant*, IAmAlien*, Iandak*, Ikuto Tsukiyomi Fan*, Imperial Waltz*, jackrules158*, Jadebud98*, Jadeling Hawkins*, JEDH3*, Jinx911, JokerofSpades*, Kaire23*, KiddeStarr*, KiraArsenic, KittyKnight*, Kuroe*, Lady Inali, Laerodon*, legacy14*, Lenyx*, Lifecharacter*, Light_of_the_Fallen*, Link Mantis*, Literary_Dreamer, Lobos, lowleta*, LSunday, LuckyNumber24*, Lukethewolf1*, Macabre Legion, Marco Chain, Mathew Littlepaw, Midnightclub*, MiraMija*, mjlavalleejr, Monroe, Morgan, Mr. Crow*, MSN [Bot], MSNbot Media, mummydove, ncDragonfire, neobuddy2007*, Nevan, nicolbaka, Nightfall, Nightmaric_Angel, Nikolai*, Oblivian, Oblixxis*, Oborosen*, OpalePhantasmagoria*, Oswald SK, Ottoman*, OurLadyofSorrows*, pandalover*, Patcharoo*, peace_love_dance, Peaches-N-Cream, Perplexis-Umbra, pieluver*, Princess Awinita*, Psyche*, Pyronide*, Qaida*, QueenJen*, Raidose*, Ran_Akuma*, Resoan, Rhasslairiel*, roleplay-wizard*, RosexXxStarlight*, rpannier*, Runika*, Saarai*, Saikua*, Scorpion01*, Seirei, Selmaina, Shadetree76*, ShadtheWerepire, ShaShaBoomStar, Shiva, Shpleem*, SilverAngelWings*, SkullsandSlippers, SkyRight*, smrtazz13, Solaron*, Sonicx00*, souloe, St. Valentine*, Stella11, StormRider*, SugarPlum2, SunniBunny*, SuperQ19, Sweet Angel Jocelyn*, SylphofSpace*, Taidine*, Tainted Twinkee*, Talisman, Temperance*, Temple*, Terrus*, The Black Death*, The Great Thundorz*, The Illusionist*, The Shadow, The(Doctor)Horrible*, Thundergod1020*, Tiko, TnevdaNai*, TopHats, True Grave*, TwiliXDragon, Uncertainly, Vestiline*, Vexilous*, ViceRicePres, VindicatedPurpose*, Vinno1234, Vrass23, WadeJackel, Wake*, Wanderer*, warthog, Wudgeous, Xaih, xLevesquex*, XxEvil1xX, Yahoo [Bot], YellowGrand*, Ylanne, Yuoiea, ZacharyTC, Zenia*, zeno3111*, Zentose*, zolarix*, Zombicide93

Source: http://feedproxy.google.com/~r/RolePlayGateway/~3/4fnwEkMH6-4/viewtopic.php

kate upton si cover lobster recipes hearts roses flower delivery e cards smash

Redeem&Get Offers Daily Deals Sites A New Way Out Of The Offers Mess

Last year Groupon bought OpenCal. It's since launched Groupon Scheduler, management tool for merchants using Groupon. However, there remains a problem in the Daily Deals market. A lot of deal sites use other kinds of platforms for deals, and the market is becoming increasingly confusing. So there remains a gaping hole for an enterprise solution allowing Daily Deal sites to be competitive against groupon and offer better merchant services. Irish startup Redeem&Get set out to address this issue with a Deal Manager Pro, aimed at helping online marketeers leverage daily deals by managing special offers for local merchants. A sort of ?Google AdWords certification for daily deals?. Now it's launched an enterprise service.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/4PH_0nLVMPo/

micah true kansas vs ohio state winning mega million numbers bruce weber boston globe google maps 8 bit mirror mirror

'FarmVille' Gateway to Serious Gaming for Women

FarmVille and other social, browser-based games are more commonly associated with female players, but they may actually be opening a wider world of gaming up to women.

That?s according to Jeannette Weinstein, the CEO of iQU, an advertising platform that specializes in tracking gamer?s behavior. Her passion is also focusing on how women are changing the gaming industry, both as executives and consumers.

Weinstein says female gamers in their 30s to 50s, especially those who haven?t been playing very long, are often drawn into gaming through two factors: social games on platforms like Facebook, and advertising campaigns with gamification elements. Particularly appealing are ways for women to track their behavior and then be rewarded for it, such as campaigns offering check-in bonuses or leaderboards against their friends.

Weinsein says browser-based games are responsible for opening the door to more older female gamers. ?We really have Zynga to thank for this,? she says.

SEE ALSO: Zynga Takes Facebook Farming To The Next Level With FarmVille 2

?I think for women who aren?t currently gamers, they get their feet wet a little in the social market. FarmVille is a little more complicated, and once they get involved and pair their game with someone else?s, they want a new challenge. They start dabbling in less-hardcore MMOs or console games,? Weinstein says.

The most common of those MMOs is World of Warcraft, the gargantuan massively multiplayer online game that has more than 10 million monthly subscribers and has been putting out new content since the game?s release in 2004. Weinstein says WoW serves some of this group of women?s gaming needs.

?They are attracted to something that isn?t all shooting or battle. Women generally tend to react better to a skill-based level up. They ask, ?Instead of killing, can we earn skill points in other ways?? They are also attracted to games featuring community building,? Weinstein explains. She also mentioned Final Fantasy is another series of games that appeals to this audience.

If game makers want to capture this growing marketplace, Weinstein advises them not to underestimate their players.

?The biggest mistake people are making is putting pink shiny characters in something. It?s just kind of inappropriate,? she says. ?Women are more value driven than men as well, and aren?t going to deal with technical flaws in a product for as long as other players might.?

Most importantly, she says don?t assume any audience, male or female, is the same, and there isn?t a ?silver bullet? to reach any of them.

To female consumers, Weinstein says to be proactive with their purchasing decisions so they can see more games that cater to them. ?If you aren?t getting something you like, go somewhere else.?

Do you think that social and browser-based games get more women involved in gaming? Please share your thoughts in the comments.

Source: http://mashable.com/2012/10/18/farmville-gateway-to-female-gaming/

hepatitis c symptoms

Scientists fret over FDA slowness on genetically altered animals

Scientists have created a genetically modified milk that lacks a key protein involved in triggering allergies ? an impressive technical feat that won plaudits in the biotechnology world.

But the development, published Monday in the journal Proceedings of the National Academy of Sciences, isn't likely to lead soon to less-allergenic milk. The process for getting government approval to sell food derived from genetically engineered animals appears to be a hopeless logjam.

A salmon with designer DNA has been in regulatory limbo since the Food and Drug Administration concluded that the fish appeared to be safe and without environmental risk two years ago. The company behind the fish, AquaBounty Technologies, is still waiting for the final regulatory steps and a sign-off from the FDA.

A herd of so-called enviropigs engineered to digest plant phosphorus more efficiently ? cutting feed costs as well as levels of polluting phosphorus in their manure ? was euthanized this year because of funding difficulties and public wariness about genetically modified organisms. Cell and semen samples have been banked in cold storage until the regulatory climate and societal attitudes improve, according to the Canadian scientist who was in charge of the project.

Goats that produce a protein in their milk that can help fight diarrhea in young children are being moved from California to Brazil for commercial development in what some scientists see as a more biotechnology-friendly locale.

Scientists are working on a range of products in various stages of development, including virus-resistant chickens, meat with healthier fat and mastitis-resistant dairy cows that would require fewer antibiotics.

But the slow pace of progress on AquaBounty's application has had a chilling effect on animal biotech efforts ? which are conducted in academic laboratories and small companies, not by the multinational corporations that develop genetically modified plants. Efforts have been foundering for lack of funding, or moving overseas.

AquaBounty Technologies has enough money to survive until the end of January, said Ronald Stotish, president and chief executive of the company, based in Maynard, Mass.

In frustration, more than 50 scientists and biotechnology leaders sent a letter to President Obama last month asking him to urge the FDA to move forward on the AquaBounty salmon decision.

"There is much more at stake here than just a fish," the scientists wrote.

UC Davis animal geneticist James Murray was one of those who signed the letter. He has engineered goats to produce the human protein lysozyme in their milk, which helps shape the bacterial flora in the gut and improve gastrointestinal health. Should his goats or someone else's transgenic animals come before the FDA, "we need them to make a decision," he said. "We need the political process to allow the science-based regulatory process to work."

Murray said he had arranged to move his transgenic goats to Brazil for development there because he saw no opportunity for regulatory approval or funding in the United States in the near future.

The new study on hypoallergenic cow milk was conducted at AgResearch in Hamilton, New Zealand, a government-owned research institution. Scientists genetically engineered cow cells to suppress the gene for a protein in whey ? called beta-lactoglobulin, or BLG ? that is present in cow milk but not in human milk.

Beyond creating milk that was less likely to cause allergies, the scientists wanted to understand the function of BLG in milk, an extremely complicated fluid packed with proteins, fats and sugars.

To remove the protein, the scientists engineered cow cells to make tiny RNA molecules that would interfere with the activity of the BLG gene, effectively silencing it. Then they used cloning technology to create a female calf from the genetically modified cells. Analysis of a small amount of milk obtained from the calf through hormonal induction found no traces of BLG.

For reasons the scientists do not understand, the milk contains elevated levels of a group of other proteins called casein, which also can trigger an allergic reaction. But that could be helpful for cheese-making, they said.

The calf is now about 11 months old, and the scientists intend to breed it next year so they can analyze the milk more extensively, said study coauthor Stefan Wagner, an animal geneticist at AgResearch. Among other things, they plan to see how it differs from conventional cow milk and test its allergy-reducing potential in mice, he said.

Dr. Robert Wood, director of pediatric allergy and immunology at Johns Hopkins Children's Center in Baltimore, said he doubted the milk in the study would help his patients. Though it's true that many children can't tolerate BLG, they usually are allergic to a variety of milk proteins, including casein. The higher casein therefore presents "probably the worst-case scenario for most of our patients," he said.

Even if the milk were further modified, the regulatory barriers and societal discomfort may present bigger challenges.

Though the public routinely consumes processed foods made with genetically modified corn and soybeans, the idea of eating products from transgenic animals will be tougher for consumers to accept, said Gregory Jaffe, director of the biotechnology project of the Washington-based Center for Science in the Public Interest.

"People feel different about eating animals than they do about crops, and when you're talking about cows and milk ? milk is something we give our children," said Jaffe, who was on an advisory committee that reviewed safety data for the AquaBounty salmon in 2010 and saw no cause for alarm based on the data he reviewed then.

Indeed, many animal geneticists said they suspected the regulatory stalling on the AquaBounty case had more to do with politics than an inefficient or overly fastidious FDA.

Politicians have repeatedly attempted to block approval of the genetically modified salmon, they noted. Some scientists say they suspect the roadblock is higher up in the Department of Health and Human Services or even the White House.

"We believe that the FDA has done its thing and that they believe the product is approvable, and that the process has been corrupted by political interference beyond the FDA," said Stotish, the AquaBounty chief executive.

FDA spokeswoman Morgan Liscinsky said in an email that the company's "application is still pending, and we do not have any information on a timeline." An environmental assessment is being conducted, she said.

The only FDA-approved transgenic animal product is an anti-clotting drug called ATryn, which is extracted from the milk of genetically modified goats. The drug, made by GTC Biotherapeutics Inc. of Framingham, Mass., is selling well, and the company plans to develop other lines of goats and rabbits to make milk-based drugs for patients with hemophilia, autoimmune diseases and cancers, GTC President Yann Echelard said.

rosie.mestel@latimes.com

Source: http://feeds.latimes.com/~r/latimes/news/science/~3/mZTPGU9Lm7k/la-sci-genetically-engineered-milk-20121002,0,6695131.story

rihanna and chris brown affirmative action helicon zac efron and taylor swift real housewives of orange county bloom energy franklin graham

I'm VERY afraid that I may have acquired genital herpes - STDs ...

Welcome and thanks for your question, which came in while I was logged in to the forum.

You really shouldn't be worried about herpes.??You are misinterpreting the significance of some of the things you have learned in your online searching about genital herpes.??First, the large majority of people with HSV-2 have been far more sexually active than you have.??Few persons with only 4 lifetime sex partners (even with entirely unprotected exposures) have HSV-2.??Using the 20% figure you cite, it is statistically unlikely that any of your 4 partners had genital herpes.??Second, the average transmission risk, if one partner has HSV-2, is probably around once for every 1,000 episodes of unprotected vaginal sex.??Third, HSV-2 frequency peaks between ages 25-35; assuming your partners were similar in age to you, it is even less likely that they were infected.??If your partners were older or African American, of if they were commercial sex workers, the risks would be greater -- but the odds still would be strongly in your favor.

Fourth, your symptoms are not suggestive of herpes.??You undoubtedly have read that many infections are asymptomatic or have ayptical symptoms, but the truth is that most "atypical" infections are simply mild, not actually all that atypical.??Although herpes lesions can burn, or tingling may precede them for a couple of days, such symptoms occuring without lesions do not suggest herpes.??HSV simply doesn't cause the generalized tingling/burning you describe.??Your symptoms are far more typical for physical manifestations anxiety -- i.e. increased awareness of minor body sensations that otherwise would go unnoticed or wouldn't be bothersome.

Based on your lifestyle and symptoms, I would not have recommended testing for HSV.??However, if an HSV blood test was done as part of your testing panel, you can expect negative results for HSV-2.??Up to half the population has HSV-1, usually due to asymptomatic oral herpes from childhood -- so don't be surprised or concerned if that test is positive.

Finally, you say two things that worry me about your mental health.??Certainly having only 4 lifetime sex partners (or vaginal sex experiences) by age 25 does not come close to most people's perceptions of a "sex addiction".??But if you are concerned about sexual thoughts that seem compulsive or addictive, or about the sexual choices you have made, then this could be a significant emotional issue for you.??Second, nobody says (or writes) "I'm at the point that I don't even want to live anymore..." without serious underlying disturbance.??For these reasons, I strongly urge you to seek professional counseling, regardless of your STD and HSV test results.??I suggest it from compassion, not criticism.

Feel free to let me know the STD test results, but since there is no point in speculating when the answers soon will be at hand, I won't have anything more to say until then.

Best wishes--??HHH, MD

Source: http://www.medhelp.org/posts/STDs/Im-VERY-afraid-that-I-may-have-acquired-genital-herpes/show/1818100

bowl projections bedlam bedlam cotto vs margarito 2 cotto vs margarito cotto vs margarito miguel cotto

Half the Sky (talking-points-memo)

Share With Friends: | | Politics - Top Stories Stories, RSS and RSS Feed via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/252213478?client_source=feed&format=rss

joey votto the masters live mega millions winner holy thursday chris stewart evo 4g lte marlins new stadium